Hypebeast, much? PAYLESS hit the finesse of the century, by dressing up an old store area like a luxury store to see how much people would pay for "fake foreign" luxury brand items, when REALLY they're just $20 Payless shoes.
They invited social media influencers out and then BOOM, everyone's fawning over the "exclusives."
But SURPRISE, they were just $20!
Talk about the FUNNIEST prank for these clout chasing YouTubers! Those new Balenciaga and Gucci shoes already LOOK cheap as hell - so it made this little prank an easy finesse!
You have to see the FULL VIDEOS, original videos from adweek.com are here.