LMAO Payless Opens Fake Luxury Store to Finesse

Hypebeast, much? PAYLESS hit the finesse of the century, by dressing up an old store area like a luxury store to see how much people would pay for "fake foreign" luxury brand items, when REALLY they're just $20 Payless shoes.

They invited social media influencers out and then BOOM, everyone's fawning over the "exclusives."

But SURPRISE, they were just $20!


Talk about the FUNNIEST prank for these clout chasing YouTubers! Those new Balenciaga and Gucci shoes already LOOK cheap as hell - so it made this little prank an easy finesse!

You have to see the FULL VIDEOS, original videos from adweek.com are here.



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