ULTA Will Start to Carry Rihanna's Fenty Beauty in March
If you're deep in the makeup game like myself, you may know that RIhanna's makeup line Fenty Beauty launched exclusive to Sephora. Meaning, that was the only place you could purchase products. Now - Rihanna announced that her expanding cosmetic line will ALSO be in Ulta Beauty stores beginning in March.
Now I'm a Sehora Rouge Member ( I spend a LOT of money there), but a main problem consumers have with the store is usually the location (always in malls), the lack of rewards you get as a frequent shopper as part of their VIB (Very Important Beauty Insider) purchase program, and the fact that every brand in there is high end.
Ulta Beauty has more affordable to high end options, way better rewards programs as far is acquired cash value discounts, and are usually always centrally located next to a Target in a shopping center , and now even INSIDE of Target.
So basically, you can buy Fenty Beauty with your Target Card is what I'm saying.
RiRi has already been doing her part in promoting the new available retailer.
The store even tweeted out that it will be available online starting February 27th and at select stores, then available everywhere nationwide 3/6.
The Barbados beauty and mogul shocked the world just a few weeks ago when she casually announced she was expecting her first child with Harlem native rapper, A$AP Rocky.
Which cosmetics store do you prefer?