Nike Announces New Penalties for Sneaker Bots and Resellers
Mad you haven't been able to cop some recent sneaker drops on the NIKE or SNKRS app? If you're like me and tried to secure the Canvas Black Jordan 4's last week on the SNKRS app, most likely you took an 'L' during the raffle. Though this shoe was available on multiple other platforms; such as JD, Finish Line, Champs and more - there was still an overwhelming demand for these Black and Silver Jordan's. Also the Nike SB Dunk Los Angeles Dodgers seem to come and go, as simple as that - and ended up on reseller sites like StockX and GOAT within the hour.
Complex reported, "Nike’s new terms of sale include updated language pertaining to resale and bot use. The policies, which have been in place for years, were revised this month to include harsher penalties for those the brand determines purchased items with the intention of reselling.
Nike now reserves the right to charge restocking fees, impose purchase quantity limits, flat out refuse returns, and deny access to any of its stores. Previous sanctions that remain in place include the brand’s ability to restrict sales, cancel orders, and suspend or close accounts of suspected resellers."
This also gives the shoe giant the right to cancel or reject certain orders; most likely if they're being sent to the same addresses.