Mattel has announced its latest set of Barbie dolls meant to expose young girls to different leadership roles and get them excited about shaping the future: an all-new Campaign Team.
The diverse, four-doll set includes a presidential candidate, a campaign manager, a fundraiser and a voter.
The candidate is a Black doll with black pants and a pink suit jacket, while the campaign manager and fundraiser both wear dresses. The voter doll, meanwhile, wears jeans and a white T-shirt with an “I voted” sticker.
“Since 1959, Barbie has championed girls and encouraged them to be leaders whether in the classroom, community or someday, of the country,’ Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, said in a statement. “With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles.”
To launch the set, Barbie teamed up with She Should Run, a nonprofit that supports and guides women considering a run for office, in order to help teach young girls about different leadership roles and the importance of voting.