Rihanna invests in Black owned Vegan cookie company

Hold on to your Cookies....

You can now add "investors" to Rihanna & H.E.R.'s resume!

The entertainers are two of the latest to invest in the allergy-friendly food brand Partake Foods, which is also backed by Shawn “Jay-Z” Carter’s Venture Capital Fund Marcy Venture Partners. Last week, the company announced that it successfully completed its Series A round of financing, securing $4.8 million in funding.

Denise Woodard is the founder and CEO of Partake Foods, which specializes in healthy, vegan cookies, while also creating more opportunities for minorities in the food industry. She is recognized as the first woman of color to ever raise one million dollars for a food startup after Carter’s venture fund first teamed up with the brand.

As reported, this investment by Rihanna marks her first investment beyond her own personal ventures, which include Fenty Beauty, Savage x Fenty, and a Fenty fashion line under the LMVH umbrella of brands. This round of funding will help Partake expand into over 5,000 Target stores by the close of 2021. Currently, Partake's five vegan and gluten-free cookie varieties are available in 2,700 Targets nationwide.

Congrats Ladies!