Creepy MOMO Doll Targets Kids To Cause Self-Harm In Random YouTube Video

Remember the infamousMomo Challenge(nothing to do with wolfing down dim sums) which was plaguing the internet a year ago?

It appears that it has made a comeback and to no one's surprise it is YouTube which has become the medium for the dangerous challenge's propagation.

YouTube videos of popular kid shows such asPeppa Pighave suddenly started showing the 'Momo Challenge' character girl popping up in the middle of the episodes, as per a report byManchester Evening News. This comes after YouTube was pulled up for putting violent and disturbing content assuggestions for YouTube Kids.

The character, which is a Japanese doll figure with bulging eyes and a creepy grin, encourages children to harm themselves and do dangerous tasks which could culminate in suicide. The doll will ask the intended target to contact an anonymous person on a WhatsApp number, after which this person shares violent images and dares. Peer pressure or social exclusion have been touted as possible reasons that children might even consider doing this challenge, as per a report by fact-checking website Snopes.

Social media challenges are nothing new. From the less dangerousKiki challengeor ALS Ice bucket challenge to challenges likeimmolating oneself, the internet has been brimming with challenges for some time now. The 'Momo Challenge' is quite reminiscent of theBlue Whale Challengewhich also had the same modus operandi.

However, apart from the obvious manipulation of children into committing self-harm,BBChas said that the resurfacing of Momo Challenge could be a ploy by hackers to gain information.

In India, the Momo Challenge claimed the life of two children while the Blue Whale Challenge has at least five suspected cases of suicide.

YouTube has commented on the challenge coming up on its platform. According to YouTube, no recent evidence of these videos has been seen on its platform.

Considering that YouTube, as well as YouTube Kids, is becoming acesspool of harmful content for children, it is pertinent that parents monitor their child's YouTube activity. Signs that your son/daughter might be involved in any of the challenges could be any of the following.

  • Secretive online activities
  • Spending an unusually high amount of time on social media
  • Hiding the screen when you come into view
  • Start feeling withdrawn or angry after using the internet
  • Having multiple phone numbers or email IDs

It's important to have a frank conversation with children if any of the above symptoms surface.

Suicide is not the answer to anything. If you are feeling an urge for self-harm please contact AASRA's 24 x7 helpline number: 022 2754 6669

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Marcus Sullivan

Marcus Sullivan

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