As of today Roc Nation entered into a long-term partnership with the NFL as the official Live Music Entertainment Strategists for the league. The plan is for this to help in the production and promotion of new music, culture, and cause focused initiatives. One of their main focuses is to amplify the Inspire Change platform which touches on issues such as education, improving police-community relations, and criminal justice reform. Aside from hopefully making some positive cultural changes they'll also be selecting the talent for the NFL events, so fingers crossed we might get some dope performances at the next couple Super Bowls.
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